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Ripple: Small Behavior Changes with Big Business Impact
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How can you encourage employees at pig abattoirs to wash their hands? Can painting the canteen walls pink lead to safer behavior among construction workers? And can spraying baby faces on shop shutters reduce anti-social behavior? Ripple explores the impact of small behavioral changes on the larger world. By incorporating behavioral science into your professional life, you can create positive ripple effects in your surroundings. While nudging is common in politics, many of our daily interactions with companies, products, and services have yet to be influenced by behavioral science. It may be a messy process, but with this book, you'll have the practical tools to begin. With engaging stories and useful advice, Ripple takes you on a journey around the world, leaving you inspired to apply behavioral science to improve your environment.
product information:
| Attribute | Value | ||||
|---|---|---|---|---|---|
| publisher | Harriman House (March 31, 2020) | ||||
| publication_date | March 31, 2020 | ||||
| language | English | ||||
| file_size | 6749 KB | ||||
| text_to_speech | Enabled | ||||
| screen_reader | Supported | ||||
| enhanced_typesetting | Enabled | ||||
| x_ray | Not Enabled | ||||
| word_wise | Enabled | ||||
| sticky_notes | On Kindle Scribe | ||||
| print_length | 229 pages | ||||
| best_sellers_rank | #1,834,120 in Kindle Store (See Top 100 in Kindle Store) #400 in Behavioral Psychology (Kindle Store) #653 in Behaviorism Psychology #1,407 in Applied Psychology | ||||
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